Japanese Versions of Those Clever Apple Mac Vs. PC Television Commercials

Now this is what we call being in control of your brand. For the Japanese market, Apple Computer has rolled out a television ad campaign based on the same 30-second concept the company deployed in the U.S. Like the ads broadcast in America, the Japanese commercials (or "CM's," as our friends in the Tokyo ad world call them) feature two men chatting with each other in front of a white backdrop. One man is a stiff, buttoned-up, businessy salaryman who represents a PC (presumably a Windows-based machine). The other guy is a relaxed, casually hip and slightly smug twenty-something. The commercials are doppelgangers of the U.S. spots, except that the actors are Japanese and naturally speak in their native tongue. The music is the same, as are the themes -- how Macs are easy to use, relatively immune to viruses, and so on. Even if you don't understand Japanese, they're fun to watch.

Posted by Supercore at November 15, 2006 11:30 PM