How "Snakes on a Plane" Ended Up Promoting It's Hype More Than the Movie

Last summer's most talked-about and anticipated movie was argubly "Snakes on a Plane," the campy action thriller starring Samuel L. Jackson and, er, lots and lots of slithering serpents and on a passenger jet. After all the buzz and hype about the movie, the film was widely released theatrically with a sense of cocksure inevitability in its own financial box office glory. But the film, while not a flop, was only moderately successful and failed to match its expectations. In the end, the marketing behind "Snakes on Plane" created too much buzz for its own good. "SOAP" was a case of movie hype "helping" the promoting the buzz machine (the blogosphere, media, etc.) more than the film itself.

Posted by Robsam at November 12, 2006 02:41 PM