Borat is Number One at the Box Office

Given the hype, the many funny, much talked-about television appearances and all the YouTube publicity is it really a surprise that the Borat movie came in with the biggest box office receipts of the past weekend? Well, actually, yes, it is a surprise. It's a surpise that this kind of film did this well of an opening weekend. That is to say, we expected the movie to have some degree of financial and critical success, but just not on this scale. On Sunday, we popped by our local movie theater in downtown New York City and saw that Borat had sold out at least a half-dozen screenings, while outside the cinema the lines trailed down the block. The film was produced for only $11 million, so the execs at Fox must be laughing all the way to the bank on this one because, like the Jackass movies, profit margins on low-production (non-"high-concept") movies productions like these are huge. Borat (Sacha Baron Cohen) most certainly will not "be execute" (sic) back in his country when Borat's theatrical run ends.

Posted by Robsam at November 7, 2006 09:52 AM