The Changing Styles of Bollywood Films

India's massive film industry, Bollywood, has been witnessing a shift in audiences and tastes in recent years. The changing economics and demographics of India's 1 billion population, both in the country and in the overseas diaspora, has led to a "splintering" of the Mumbai-based film business and its creative output. The South Asian giant's economic prosperity and increasingly bigger gaps between urban people and rural, rich and poor, educated and illiterate, has spurred the emergence of sub-genres and labels for movies more precisely targeted to specific audiences than ever before. It has also meant that producing a mass hit popular with all audiences is increasingly difficult if not improbable. Fascinating read.

Posted by Robsam at October 29, 2006 05:31 AM