The Thinking Behind a New Computerized Way to Predict Hit Movies and Hit Pop Music

There's an exhaustive and fascinating article in the New Yorker by Malcolm Gladwell (he of The Tipping Point fame) about efforts to predict which movies will be hits with audiences and which will be flops. A similar endeavor has been underway with predicting pop music hits using computer software programs developed by a couple of companies, one of them a New York City startup called Platinum Blue, which successfully predicted that Gnarls Barkley's hit single "Crazy" would be a major success. Can the same be done with movies.

Posted by Robsam at October 20, 2006 01:48 AM