OK Go's Amazing Treadmill-Dancing Video for "Here It Goes Again"

We recently posted on Air Massive about the Chicago band OK Go. We've really liked their music, which Friend of the Massive (FOM) Jess turned us onto. A couple of weeks ago Jess also tipped us about OK Go's most recent music video for the tune ''Here It Goes Again." If you haven't seen it yet, it's an amazing and clever clip of the quartet dancing in a carefully choreographed routine. The band did a similar dance number for the video for their previous single, "A Million Ways," which went on to become a massive viral hit via the Internet. The video for "Here It is Again" takes the dance idea one step further (no pun intended): the four members of OK Go do their dance on eight moving treadmills. The routine in "Here It is Again" is so good that it defintiely tops the dance in "A Million Ways." Dude, if they could pull this off in a live performance, we'd be even more impressed. As the OK Go explained to Entertainment Weekly in a Q&A, the band spent eight days choreographing the dance. Since the group had limited means, they bought the eight treadmills used just for the video shoot with the understanding that they'd be able to sell them back after they finished the video. (Merci beaucoup,, Jess.)

Posted by Supercore at August 11, 2006 03:43 PM