New York City "Rheingold" Street Art by Justink

From the Global Graphica file comes this example of Rheingold-sponsored street art by Justink in the Lower East Side of New York City. The appropriation of the street art vernacular by marketers is a recent phenomenon that seems to be on the rise in recent months. Sometimes it works well, like the Rheingold Beer Company street-art ads. Sometimes it doesn't, as was the case with those Sony PSP ads last year.

(Photo Courtesy Global Graphica / Ivan Corsa)

Posted by Supercore at April 9, 2006 03:08 PM