Maxim Celebrates 100th Issue with Giant Mag Cover in Desert

Maxim magazine is celebrating ... ahem, er, promoting its 100th issue with a novel attempt at publicity. The magazine has constructed a giant 75 by 110-foot version of its magazine cover in the Nevada desert near Las Vegas. The cover features "Desperate Housewives" star Eva Longoria, who was the winner of a Maxim poll of "HOT 100" hotties. The desert-floor replica claims that it's "The only magazine big enough to be seen from space - And only in Vegas!" (Guys on the International Space Station, are you paying attention???) The publicity stunt seems to be working in terms of getting attention, but it's not clear if that's actually translating into sales at the newsstand. Hmm ... all this silliness sounds like fodder for a question-answer pair in a future edition of Trivial Pursuit ("Pop Culture Edition," no doubt) -- "What desperate housewife made headlines in 2006 for appearing on the only magazine cover visible from space?" Oh c'mon, people ... we're so tired -- so very, very tired.

Posted by Thurston Ali at April 7, 2006 04:17 AM