Vodka on the Rocks - Absolut Opens Subzero Icebar in London

There's one in Stockholm. Now there's one in London. And soon there will be more in major cities around the world. Absolut Icebar has hung out it's Nordic shingle in the UK capital and is now open for punters seeking a taste of the world's most famous brand of Swedish vodka in a a sub-zero boite made of ice. The bar is ice. The walls are ice, The stools are ice. Well, that's the impression at least. What's more, the Icebar is filed with ice sculpture and art from some very well-known artists. It's a novel idea and a clever -- if not genius -- marketing showpiece.

Posted by Thurston Ali at October 9, 2005 05:46 PM