Paris Hilton Sells! Carl's Jr. "Spicy Paris" TV Commercials Pay Off Big Time!

You know the old adage that "sex sells." In recent years, however, some advertisers and marketers have doubted whether sex is really an effective device anymore in our current sex-saturated mediascape. Doubters can rest assured about one thing though, sex coupled with Paris Hilton does sell. At least, that's what the latest numbers on the that Carl's Jr. commercial starring the naughtier Hilton sister would suggest.

Our favorite advertising blog, Ad Rants, reported last week that the Hitwise research shows the "Spicy Paris" commercial has been a big hit for the fast-food chain in driving traffic to the company's website and the dedicated Spicyparis.com site since the ad began airing. The indication from the data is that the ad campaign is actually driving hamburger sales, as the metrics that measure people searching online for a Carl's Jr. location have shot up dramatically, too.

Ad Rants reported the Hitwise research to show that for the term "paris hilton," Internet searches rose 102 percent, while searches for "carls jr" rocketed by 802 percent for the weeks ending May 21 and 28, 2005.

At any rate, even if you've already seen the "Spicy Paris" commercial a dozen times, you owe yourself the treat of seeing the full-length 60-second version of the clip on the Spicy Paris website, where you can also watch a mini-documentary and interview with Paris on the set of the commercial shoot. Good stuff for those of you who like to see Paris burning.

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Posted by Supercore at June 11, 2005 10:10 PM