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March 26, 2006

Lil Wayne Draped up in Bathing Ape on Vibe

vibe_cover_lilwayne.jpg

Hip-hop star Lil Wayne is draped up in "A Bathing Ape" (BAPE) gear on the cover of popular urban mag Vibe. The Houston rap star (who now lives in Miami) wears the iconic pink and aqua camo gear made popular by BAPE designer Nigo in Japan. We're sweet on the massive BAPE belt buckle Lil Wayne rocks in the photo. Few can sport a buckle like that and get away with it. All this BAPE gear on a Vibe magazine cover just goes to show the extent of BAPE's full-on adoption by (or is it "conquering of?") of U.S. hip-hop culture and style. It's evidence of BAPE's brilliant under-the-radar, word-of-mouth marketing strategy that, like music and fashion, can be impactful on a transcultural, global level.

Posted by Thurston Ali at March 26, 2006 02:13 PM