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November 22, 2005

Lugz Kicks Eminem's Butt in Video Clip

There has been controversy over the originality of the recent Apple iPod and iTunes television commercial featuring hip-hop star Eminem. The ad is stylistically very similar to a 2002 ad for hip-hop footwear brand Lugz. Amid charges of alleged "video plagiarism" from lawyers repping Lugz, a brilliant commercial mash-up has found its way on to the Net. The video clip uses imagery from the two spots and pits Eminem against Lugz in a royal ass-kicking of the former by the latter. If the Lugz camp is somehow responsible for this commercial, then it is a masterstroke of viral counter-marketing.

Essential Links

iPodz Lugs vs. Eminem TV Commercial Mashup via BitTorrent
BitTorrent Download
Apple iPod + iTunes "Eminem 'Curtain Call'" Commercial [Apple]
Adweek article: Lugz to Apple: 'Cease and Desist'
Luz Official Website
Eminem Official Website

Posted by Ray Chan at November 22, 2005 12:14 AM